MB Academy Electrified Luxury EQS Training

MB Academy Electrified Luxury EQS Training

With the EQS, Mercedes-Benz shows how electric cars can soon move into the fast lane: an electric vehicle with true luxury. Mercedes-Benz Academy, in partnership with Mercedes-Benz Product Management is offering a full-day face-to-face instructor-led training providing a unique hands-on opportunity to explore the all-new 2022 EQS. The course covers information relating to

  • Owning, driving and charging electric vehicles
  • Interior and exterior design and electric drive technologies of the 2022 EQS
  • Compare the 2022 EQS to its competition
  • Describe EV Lifestyle and electric vehicle customers
  • Identify retail preparation topics including test drives, delivery, and warranty information.

A pilot of this program was performed at Home Office. Click here to watch the video for an inside look.

Dealer training is taking place at four of our Learning & Performance Centers in Long Beach Calif., Grapevine Texas, Jacksonville Fla., and Robbinsville N.J., facilitated by the Mercedes-Benz Academy Retail Trainers. To date, more than 500 retail employees have participated in the training, with an additional 700 seats available through the end of 2021. Here is what dealers are saying about the training:

“This was great, and I would love to do another course like this again! Thank you all for your hard work to make this course happen. I feel super confident in demonstrating these vehicles when they arrive to our dealership.”

“All of the trainers were well prepared and knowledgeable. Enthusiastic and fun. Bravo!!!”

“It should be mandatory. It was a great experience”

“Good experience, I can use everything that was discussed to train others and for my job. Trainers were excellent.”

Overall, 100% of survey respondents said they would recommend this training to their coworkers.

This EQS curriculum will be expanded to the MB Academy’s brand-new EQ Experience program, set to launch in Q1 2022 in Birmingham, Alabama. EQ Experience is the next evolution of the Brand Immersion Experience program, but with all new training modules and electric driving experiences.

For an inside look into this electric training experience, follow #EQStraining on social media. Below are a couple highlights. Thank you to the entire Mercedes-Benz Academy training team, Product Management, Field support and Dealer colleagues for making this training huge success. Together, we are solidifying our position as the most desired electric luxury brand.

1 Comment
  • Jason Fullman
    Posted at 08:29h, 10 September Reply

    GREAT WORK MB Academy Retail Training Team!

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