Nov 18, 2021 Mercedes-Benz Partners with Marie Claire Power Trip to Celebrate the Launch of Mercedes-EQ
Earlier this month, Mercedes partnered with Marie Claire to integrate the all-new 2022 EQS Sedan into one of its most anticipated annual events, the Marie Claire Power Trip. This annual event convenes influential women including leaders and entrepreneurs for a unique experience centered around networking and learning.
This year, Marie Claire hosted the experiential journey focused on ﬁnding your place and purpose in your own power. The EQS served as the perfect companion to this trip, offering guests the opportunity to experience the pinnacle of electric luxury.
The exclusive, invite-only getaway kicked-off at the Mercedes-EQ Experience brand center in the Meatpacking District in New York City where guests were welcomed by Mercedes’ Vice President of Customer Services, Dianna Du Preez. Prior to departing to their destination at Miraval Berkshires Resort & Spa, guests were invited to explore and interact with the EQS vehicles on site accompanied by Dianna and Mercedes product specialists.
This event provided guests with a distinctive opportunity to engage with the EQS for the very first time. A select group of women were given the chance to ride and/or drive the EQS to and from the Berkshires, along with continued opportunities to interact with the vehicle through intimate “Mercedes Meetup” networking sessions in the vehicles once on site. Attendees included influential women such as Nell Diamond, CEO of Hill House Home; Shilpa Shah, co-founder of fashion brand Cuyanna; Kinjil Mathur, CMO of Squarespace; Alexa Von Tobel, founder and managing partner of Inspired Capital; and Evelyn Webster, CEO of SoulCycle.
The Power Trip Off the Grid program takes women “off the grid” for an agenda full of recharging, refueling and facilitating lasting connections amongst a cross-industry community of leaders. At Mercedes-Benz, we also have a platform dedicated to inspiring, connecting and empowering women – with an aim to set women in motion, to facilitate networking between them and to enable them to develop their full potential.
The 2022 EQS Sedan is being delivered to dealerships across the country and will make its official retail debut on December 6. Check out additional photos below.