Feb 14, 2022 “Immortal Love”: a Cinematic Journey with the G-Class into the World of Vampires
Timeless design, legendary capabilities, and iconic status: for over 40 years, the G-Class has defied every short-lived trend. It is indeed “Stronger than time.” Mercedes-Benz is highlighting this unique longevity with a new campaign, and the centerpiece is the eight-minute film “Immortal Love” with the message: a car that impresses with endurance deserves drivers who live forever.
Debuting today, Valentine’s Day, “Immortal Love” is a cinematic journey featuring international rising star Rimon into a fantasy universe of sub-mortal beings – the world of vampires.
“We’ve created a progressive film world in which vampires from all eras meet G-Classes from the last 40 years – a unique cast that unites all decades and model series. In this way, we are memorializing the incomparable longevity of our agile off-road icon,” said Bettina Fetzer, Vice President Communications and Marketing at Mercedes-Benz AG.
The film illustrates the conflict between two worlds that could not be more different, and it shows a love that overcomes these divides. This motif is staged as a modern interpretation of the story of Romeo and Juliet. In it, Rimon, a singer/songwriter born in Eritrea and raised in the Netherlands, plays a globally celebrated star rapper who leads a double life. On the one hand, there is her love for the young, naive music journalist Nathan, who is hopelessly infatuated with her. On the other hand, there is glamour, excess, and her thirst for the eccentric-wild life.
Check out the film below.