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Digital

In our Journey to become the most desired electric luxury brand, our Executive Management team announced four strategic pillars to reach this north star vision: People, Electric, Brand and Digital. Pillars in any structure are only as effective as the foundation they stand on, and...

If it’s product technology, the customer journey, or data access, Mercedes-Benz continues to push forward with digitalization in all areas of our business. In our most recent video, Vice President of Marketing Drew Slaven returns to discuss the Digital Pillar and how it supports our...