This week, Mercedes-Benz Group AG announced that it is teaming up with ZYNC, a California‑based tech company providing the world-first implementation of its premium in-car digital entertainment platform. Through this collaboration, ZYNC will seamlessly integrate its wide range of owned, third-party digital content onto existing...
In our Journey to become the most desired electric luxury brand, our Executive Management team announced four strategic pillars to reach this north star vision: People, Electric, Brand and Digital. Pillars in any structure are only as effective as the foundation they stand on, and...
If it’s product technology, the customer journey, or data access, Mercedes-Benz continues to push forward with digitalization in all areas of our business. In our most recent video, Vice President of Marketing Drew Slaven returns to discuss the Digital Pillar and how it supports our...